Brush & Palette – Business Model

---

Business Name:Brush & Palette

Tagline:"Unleash Your Creativity Through Art"

Location:85 Duchess Ave, Singapore 269138

Contact Information:
Phone: +65 6102 7157
Email: hello@brushpalettepro.com

---

1. Business Overview

Brush & Palette offers comprehensive art courses designed for artists of all skill levels. Our mission is to cultivate creativity and artistic skills through structured and inspiring classes. We provide a nurturing environment where individuals can explore their artistic potential, learn various painting techniques, and develop their unique style.

---

2. Value Proposition

• Diverse Curriculum: Classes catering to all skill levels, from beginners to advanced artists, covering a range of techniques such as watercolor, acrylic, and oil painting.
• Expert Instruction: Courses led by professional artists with extensive experience and a passion for teaching.
• Creative Environment: A supportive and inspiring space designed to foster creativity and personal expression.
• Flexible Scheduling: Various class times and formats, including group sessions and private lessons, to accommodate different schedules and learning preferences.

---

3. Market Analysis

Target Audience:

• Aspiring Artists: Individuals interested in learning how to paint or enhance their existing skills.
• Hobbyists: People looking for a creative outlet and a way to unwind through art.
• Experienced Artists: Those seeking to refine their techniques or explore new styles.
• Art Enthusiasts: Individuals who appreciate art and wish to deepen their understanding of different painting methods.

Market Trends:

• Increased Interest in Creative Hobbies: Growing interest in art and creative activities as a form of relaxation and personal fulfillment.
• Online and In-Person Learning: A trend toward flexible learning options, including both virtual and in-person classes.
• Focus on Mental Health: Recognition of the therapeutic benefits of artistic expression and creative pursuits.

---

4. Revenue Streams

1. Course Fees:

   • Beginner Painting Classes: SGD 150 – SGD 200 per course
   • Intermediate and Advanced Classes: SGD 200 – SGD 300 per course
   • Specialty Workshops (e.g., Abstract Art, Portraits): SGD 250 – SGD 400 per workshop

2. Private Lessons:

   • One-on-One Instruction: SGD 100 – SGD 150 per hour

3. Art Supplies Sales:

   • Painting Kits and Materials: SGD 30 – SGD 100 per kit

4. Membership Programs:

   • Monthly Membership: SGD 100 – SGD 150 per month for unlimited access to classes and studio space

---

5. Cost Structure

Fixed Costs:

• Rent: For studio and teaching space.
• Instructor Salaries: Compensation for professional artists and teachers.
• Utilities and Maintenance: Electricity, water, and general upkeep of the studio.
• Insurance: Coverage for studio equipment and liability.

Variable Costs:

• Art Supplies: Costs of purchasing and maintaining painting materials and kits.
• Marketing Expenses: Online advertising, social media promotions, and print materials.
• Event Hosting: Costs for special art events, exhibitions, and workshops.

---

6. Marketing and Sales Strategy

Digital Marketing:

• Website and SEO: A user-friendly website optimized for search engines to provide information on courses, schedules, and pricing.
• Social Media: Engaging content on platforms like Instagram, Facebook, and Pinterest showcasing student artwork and class highlights.
• Email Campaigns: Regular newsletters featuring class schedules, upcoming workshops, and special promotions.

In-Person Marketing:

• Open House Events: Host events to attract potential students and showcase the studio environment and teaching quality.
• Community Partnerships: Collaborate with local art supply stores, galleries, and community centers for cross-promotional opportunities.
• Referral Programs: Offer discounts or incentives for current students who refer new clients.

---

7. Key Partnerships

• Art Supply Vendors: Partnerships with suppliers for discounted rates on materials and supplies.
• Local Art Institutions: Collaboration with galleries and art organizations for events, exhibitions, and cross-promotional activities.
• Schools and Community Centers: Providing art education programs and workshops for local schools and community groups.

---

8. Competitive Advantage

• Tailored Courses: Customizable classes that cater to various skill levels and artistic interests.
• Experienced Instructors: Courses taught by professional artists with a strong track record in both artistry and teaching.
• Creative Space: A well-designed studio environment that inspires and supports artistic exploration.
• Flexible Learning Options: Diverse class schedules and formats to suit different needs and preferences.

---

9. Financial Projections

Revenue Projections (Annual):

• Course Fees: SGD 120,000 – SGD 180,000
• Private Lessons: SGD 15,000 – SGD 25,000
• Art Supplies Sales: SGD 10,000 – SGD 20,000
• Membership Programs: SGD 12,000 – SGD 18,000

Total Projected Annual Revenue:SGD 157,000 – SGD 243,000

Estimated Annual Expenses:SGD 100,000 – SGD 150,000

Profit Margin:30% – 40%

---

10. Conclusion

Brush & Palette aims to provide an enriching and creative experience for art enthusiasts of all levels. By offering a variety of courses, expert instruction, and a supportive environment, we help individuals develop their artistic skills and discover their full creative potential.

---